QDOBA is turning Thanksgiving morning runs into an excuse for free Mexican food. On November 27, the fast-casual chain is challenging turkey trot participants across the country to show up in homemade or store-bought burrito costumes for a shot at free burritos for a year.
The "QDOBA Turkey Trot Challenge" works like this: dress as a burrito, run in your local turkey trot (any race counts), snap a photo at the finish line, and post it to Instagram. Every participant who's a QDOBA Rewards member gets a free burrito added to their account. One grand prize winner gets a year's supply.
It's the kind of thing that sounds ridiculous until you're standing at a starting line surrounded by other people wrapped in foil and tortilla-colored fabric, and suddenly it just feels like community. Turkey trots have exploded in popularity over the past decade—the American Thanksgiving tradition of running before eating has become a way for neighborhoods to gather without the pressure of hosting dinner. QDOBA is betting that runners will skip the turkey leftovers later and grab a customized burrito instead.
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Start Your News DetoxThe catch: you need to be a QDOBA Rewards member to enter. If you're not already signed up, it takes about two minutes on their app or website.
Whether this becomes an actual tradition or just a funny one-year moment, it's the kind of thing that makes a morning run feel less like a chore and more like an inside joke with your community.
