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Balancing evidence and empathy in an age of doubt

8 min readMongabay
Balancing evidence and empathy in an age of doubt
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Founder s Briefs: An occasional series where Mongabay founder Rhett Ayers Butler shares analysis, perspectives and story summaries. People often say that good journalism requires a 30,000-foot view. I’ve found the opposite to be true. The stories that move the world rarely start in boardrooms or at summits; they start with someone standing knee-deep in a mangrove swamp, notebook in hand, asking a fisherman what has changed.

At Mongabay, we’ve built a network of hundreds of local reporters in 80 countries to bring those ground truths to light. But I’ve learned that ground and sky are not opposites — they’re partners. The satellite data that show deforestation spreading across a landscape become most meaningful when someone on the ground explains who is cutting, why, and what is lost.

Likewise, a reporter’s field notes gain power when viewed against a global pattern visible from space. Journalism’s job is to connect those scales: to make the invisible visible, and the local legible to the world. That balance between evidence and empathy, data and dirt under your nails, is increasingly hard to maintain. We live in an age when the tools to see the planet have never been more powerful, yet the will to believe the evidence has rarely been weaker.

The same technology that lets us monitor a rainforest in real time also enables the effortless creation of a fake tiger video that millions may believe. Journalism now requires both skepticism and faith: skepticism toward every new image or claim, and faith that...This article was originally published on Mongabay

Brightcast Impact Score (BIS)

75/100Groundbreaking

This article discusses the importance of balancing evidence and empathy in journalism, particularly in an age of doubt and misinformation. It highlights Mongabay's approach of combining on-the-ground reporting with satellite data to provide a comprehensive understanding of environmental issues. The article conveys a sense of hope and the power of journalism to connect local stories to global patterns, making the invisible visible and the local legible to the world.

Hope Impact25/33

Emotional uplift and inspirational potential

Reach Scale25/33

Potential audience impact and shareability

Verification25/33

Source credibility and content accuracy

Significant positive development

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