Business doing good

Famed Burger Joint Builds Momentum Despite Closures

9 min readInspireMore
Texas, United States
Famed Burger Joint Builds Momentum Despite Closures
70
...
10

Why it matters: this expansion allows whataburger to better serve its loyal customers and grow its beloved brand, bringing more jobs and economic opportunities to communities across the country.

Despite news of multiple closures, Whataburger kicked off a nationwide holiday promotion — 12 Days of Whatacheer— and announced plans to expand. The Texas-based burger chain shared bad news for Southern diners this week that has some wondering if it is struggling in an economy that left dozens of long-standing restaurants in bankruptcy this year.

Earlier this week, Whataburger announced that four middle Tennessee, two North Georgia, and two Alabama locations will permanently close at 11:59 PM on December 15. Those locations include: Mt. Juliet, TN: 11190 Lebanon Road Murfreesboro, TN: 1924 Memorial Boulevard Clarksville, TN: 791 North 2nd Street Clarksville, TN: 1602 Haynes Street Dahlonega, GA: 254 Riley Road Athens, GA: 700 US-29 Auburn, AL: 101 N.

College Street Tuscaloosa, AL: 1130 University Boulevard The Closures Will Help Whataburger Expand According to a statement, the company is shuttering those operations to “focus” its efforts where it “can make the biggest impact.” The decision is not part of a bigger plan to downsize. “We regularly conduct a business review of our locations to maximize opportunities for growth and keep Whataburger strong in the communities we serve. In a few cases, that means closing restaurants,” Whataburger said in a statement. The company hopes to reallocate funding so it can expand into new cities and states.

“In 2026 alone, guests will find over 40 new Whataburger locations opening throughout the Southeast,” the statement continued. “While closing any location is a difficult decision, the restaurants closing represent less than one percent of our over 1,100 locations.” This story’s featured image is by Mark Felix for The Washington Post via Getty Images.

Brightcast Impact Score (BIS)

70/100Hopeful

This article highlights the positive news that despite some Whataburger location closures, the Texas-based burger chain is expanding and opening over 40 new locations throughout the Southeast by 2026. The article provides specific details on the closures and the company's plans to reallocate funding to focus on growth and serving communities. While the closures are mentioned, the overall tone and focus of the article is on Whataburger's expansion and growth momentum.

Hope Impact20/33

Emotional uplift and inspirational potential

Reach Scale25/33

Potential audience impact and shareability

Verification25/33

Source credibility and content accuracy

Encouraging positive news

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