Business doing good

Jack in the Box is Bringing Back a Decades-Old Cult-Favorite Sandwich

9 min readInspireMore
San Diego, California, United States
Jack in the Box is Bringing Back a Decades-Old Cult-Favorite Sandwich
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Why it matters: this brings back a beloved sandwich that fans have missed for years, allowing them to enjoy a nostalgic taste of their favorite fast-food chain's history.

Ahead of its 75th anniversary, Jack in the Box shared some big news. The fast-food chain has long been a late-night hot spot for fans to grab their favorite fried foods in a flash. But like many restaurants, they change their menu frequently, and they can’t possibly keep everything. Sometimes it can take years for an item to make a triumphant return.

Jack and his pals want this anniversary bash to be big, so they’re going all out. The restaurant will bring back the cult-favorite Chicken Supreme. View this post on Instagram A post shared by Jack in the Box (@jackinthebox) Jack in the Box Will Celebrate with More than Just Food OK, we were really hoping for Jack in the Box to bring back those antenna toppers for our cars, but the new swag is equally good.

According to the release, “Jibbis, Jack in the Box’s new lineup of limited-edition collectible bag charms,” will come with every Chicken Supreme Munchie Meal. And that’s not the end, friends. Jack will kick off the new year with a special on one of its most popular items. In honor of the 75th anniversary, you can get two tacos for just $.75.

“This anniversary is all about celebrating the fans who’ve made Jack in the Box what it is today,” Ryan Ostrom, Chief Customer and Digital Officer at Jack in the Box, shared in a news release. “For 75 years, we’ve delivered craveable experiences that are anything but ordinary and our fans have loved us for it. They’re the heart of everything we do, and this year we’re giving it back to them bigger than ever, with the return of cult-favorite items, exclusive Jack Pack rewards, and plenty of unexpected moments that are unapologetically Jack.” How do you plan to celebrate Jack’s big anniversary?

This story’s featured image is by Smith Collection/Gado/Getty Images.

Brightcast Impact Score (BIS)

60/100Hopeful

This article highlights a positive story about Jack in the Box bringing back a popular menu item, the Chicken Supreme sandwich, as part of their 75th anniversary celebration. The article focuses on the company's efforts to engage and reward their loyal customers through limited-edition collectibles, special promotions, and other celebratory activities. The story conveys a sense of excitement and nostalgia, and demonstrates how the company is connecting with its community in a constructive way.

Hope Impact20/33

Emotional uplift and inspirational potential

Reach Scale20/33

Potential audience impact and shareability

Verification20/33

Source credibility and content accuracy

Encouraging positive news

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