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Write a letter to Chewy Claus, feed a shelter animal

Your furry friend deserves the world this holiday season. Chewy Claus is back, letting you write to Santa's elf and make wishes come true for pets in need.

2 min read
United States
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Why it matters: this program allows pet owners to easily donate food to shelter animals in need, bringing joy and nourishment to vulnerable pets during the holiday season.

Your pet's holiday wish list just became a way to help animals in crisis. Chewy's "Chewy Claus" program turns letters from pet owners into real meals for shelter animals — one pound of food donated for every letter submitted through December 24, up to 600,000 pounds total.

The math is straightforward. Write a letter. Chewy donates five meals to a shelter animal. Submit it through the Chewy app instead, and that gift doubles to ten meals. Since the program launched, it's generated over 6 million meals for animals in need.

Claudius, a Best Friends cat

But the program addresses something deeper than just filling food bowls. "More often than not, when there are people who are struggling a little bit, they will feed their pets before they feed themselves," says Lynda Marpole of Care & Share, a pet food donation nonprofit. The goal is to keep pets and their families together during hard times — recognizing that for many people, their animal is non-negotiable, even when everything else feels fragile.

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Shelters across the country are buckling under overcrowding. Every pound of donated food frees up shelter resources for medical care, behavioral support, and the basic logistics of keeping animals safe while they wait for homes. It's a small gesture that compounds into something measurable.

Pets can even ask Chewy Claus to redirect their own holiday gift toward shelter animals instead. And if adoption is on your mind, Chewy's website lists participating shelters and local adoption initiatives happening through the holiday weekend. "Adoption is the most important step everyone can take to save the lives of shelter pets," says Julie Castle of Best Friends Animal Society. Programs like this one remove friction from that decision — making it easier for people to actually follow through.

The letters themselves are worth noting. Thousands of pets have written in asking for homes. That kind of visibility — turning shelter animals into real voices in people's inboxes — shifts something in how we think about the problem. It's not abstract need. It's Claudius, waiting.

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SignificantMajor proven impact

Brightcast Impact Score

This article highlights a positive initiative by Chewy, a pet supply company, to help shelter animals during the holiday season. By allowing pet owners to submit letters to 'Chewy Claus', the company will donate one pound of food to its nonprofit partners for every letter received, up to 600,000 pounds. This initiative not only helps feed shelter animals, but also encourages pet owners to think of others in need during the holidays. The article also provides context on the importance of keeping pets and their owners together, which aligns with Brightcast's mission of highlighting constructive solutions and real hope.

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Strong

Wall of Hope

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Originally reported by Good Good Good · Verified by Brightcast

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