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Strangers gather weekly to scream, cry, and feel less alone

A Chicago couple turned a cathartic lakeside scream into a weekly movement. Now strangers gather to let it all out.

James Whitfield
James Whitfield
·2 min read·Chicago, United States·65 views

Originally reported by Good Good Good · Rewritten for clarity and brevity by Brightcast

Why it matters: Scream Club addresses a growing need for emotional release in communities where traditional outlets for stress and frustration feel inadequate or inaccessible. By creating judgment-free spaces where people can express difficult feelings collectively, the movement taps into broader conversations about mental health, community connection, and finding alternatives to conventional therapy that prioritize shared human experience over clinical intervention.

It started with one bad week in Chicago. Manny Hernandez, a breathwork coach, and Elena Soboleva decided the only reasonable response was to drive to Lake Michigan and scream into the water. People nearby heard them and joined in. Then they came back the next week. Then more people showed up.

That was the beginning of Scream Club.

The format is deliberate but minimal. You write down what's weighing on you on biodegradable paper, drop it in the water, and scream. No instructions, no moderation, no therapy-speak. Just permission to let out what you've been holding.

"Being able to have that with other people is more powerful," Hernandez told People Magazine. Soboleva added: "Strangers turn to each other, hugging and crying together. Especially with the state of the world, a lot of people need that release."

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What's interesting is that this works precisely because it's not therapy. John Hueste, who leads the Washington D.C. chapter, put it plainly: "There's not really a way to just let out your anger or frustrations — even if it's personal. We have protests and demonstrations, but this is different."

Scream Club has spread to several U.S. cities, each running their own chapters. The lakeside gatherings in Chicago ran for 20 weeks before the founders pivoted to indoor winter sessions, still built around breathwork and the same core idea: a space where it's not just acceptable to fall apart in public, it's expected.

"It's such a taboo to scream, especially in public," Soboleva said. "For me personally, it's a form of liberation."

What makes this work isn't the screaming itself — you can do that alone into a pillow anytime. It's the witnessing. It's realizing the person next to you is also carrying something, and that the person next to them is too. It's the moment after, when strangers become a temporary community bound by the simple act of being honest about how hard it all feels.

If you're interested in joining or starting a chapter, there's a Scream Map online listing existing groups and a way to apply to lead a new one.

Brightcast Impact Score (BIS)

Scream Club is a genuine positive action—a creative, community-driven solution to emotional release and mental wellness that has grown from a personal moment into a multi-city movement. The emotional impact is clear and the novelty is strong, though evidence of lasting behavioral change or measurable mental health outcomes is anecdotal rather than quantified. Verification relies primarily on media interviews and social media presence rather than expert validation or longitudinal data.

Hope27/40

Emotional uplift and inspirational potential

Reach17/30

Audience impact and shareability

Verification13/30

Source credibility and content accuracy

Hopeful
57/100

Solid documented progress

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Sources: Good Good Good

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