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Baskin-Robbins brings back peppermint season with layered cake

By James Whitfield, Brightcast
1 min read
Los Angeles, United States
9 views✓ Verified Source
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Every December, one flavor signals that the holidays have officially arrived: peppermint ice cream. Baskin-Robbins knows this so well that they leaned into the annual ritual with a wry Instagram post — "Literally one snowflake falls: Peppermint has arrived" — playing off Mariah Carey's famous "it's time" video that returns like clockwork each November.

But this year, peppermint isn't just a scoop. The chain has built two new desserts around the flavor, turning a seasonal tradition into something you can take home.

What's New This Month

The Peppermint Avalanche Cake in a Box layers peppermint ice cream with Oreo cookies, chocolate cake, whipped frosting, peppermint bark, and fudge. It's the kind of dessert designed for the people who find choosing between ice cream and cake genuinely difficult.

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For those who want their peppermint fix in coffee form, there's a Peppermint Fudge Cappuccino blending the mint flavor into a warm drink — useful if you're the type who likes dessert but also wants to pretend it's still technically a beverage.

The Instagram announcement drew the expected response from people who've been waiting for this moment. "I love this! Brings great memories," one commenter wrote. Another simply said, "Can't wait to stop by later and try this out." These aren't the comments of people discovering a new flavor — they're the comments of people returning to something that matters to them.

Alongside the peppermint push, Baskin-Robbins is marking its 80th birthday this year. Rewards members can grab scoops for 80 cents as part of the celebration. "Eighty years ago, Baskin-Robbins set out to bring more joy to the world one scoop at a time, and that spirit still guides every flavor we create," said Nicole Boutwell, Vice President of Brand Marketing and Culinary at Baskin-Robbins.

There's something quietly notable about a brand that's been around long enough to make an 80th birthday feel earned, and that still understands what brings people back: the rituals we build around the small things.

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HopefulSolid documented progress

Brightcast Impact Score

This article highlights the return of a fan-favorite peppermint flavor at Baskin-Robbins, as well as the introduction of new peppermint-themed desserts and a special 80th birthday promotion. The article focuses on the positive and celebratory aspects of the brand's offerings, providing a sense of joy and nostalgia for customers.

25

Hope

Solid

20

Reach

Solid

20

Verified

Solid

Wall of Hope

0/50

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Originally reported by InspireMore · Verified by Brightcast

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