For anyone whose childhood memories involve a very specific scent profile, prepare yourselves. Bath & Body Works, the purveyor of all things fragrant and lotion-y, just announced a partnership with beauty giant Ulta Beauty.
This means that soon, you won't have to choose between your favorite eyeshadow palette and your beloved body spray. Bath & Body Works products are set to hit 600 Ulta Beauty stores and Ulta.com, bringing their signature smells to a whole new audience. It's a strategic move, according to Maly Bernstein, chief commercial officer for Bath & Body Works, designed to snag customers who are always on the hunt for their next signature scent.
The Scent of Yesteryear Returns
But here's the real kicker, the detail that will have millennials everywhere clutching their pearl necklaces: a '90s icon is making a comeback. That's right, Juniper Breeze is being resurrected from the archives, exclusively for Ulta Beauty. Let that sink in. Someone's about to smell exactly like 1997.
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Start Your News DetoxLauren Brindley, chief merchandising and digital officer at Ulta Beauty, noted that this collaboration expands Ulta's offerings in home fragrance, hand soaps, lotions, and body care. Which, if you think about it, makes perfect sense. Why wouldn't you want your bathroom to smell as good as your face looks?
Mark your calendars: the grand fragrant invasion begins on July 12, 2026. Plenty of time to mentally prepare your senses for a trip down memory lane, whether that's good or bad is entirely up to your personal fragrance history.
