You know that moment when you see something utterly delightful, like a plush octopus chilling in the front row at Paris Fashion Week? Well, German artist Cosima von Bonin's charming sea creatures did just that, trading their usual school chairs and museum floors for fashion's most exclusive seats at Loewe's Fall 2026 runway show.
Now, these whimsical whales, squishy octopi, and pearl shells have officially migrated from the catwalk to Loewe stores, bringing an entire collection inspired by their plush, playful vibe along for the ride.
Turns out, Loewe's creative directors, Jack McCollough and Lazaro Hernandez, took von Bonin's signature style — think exaggerated sizes and bright, plush animals — and ran with it. One dress even features a plush creature, looking like a rather chic swan or perhaps a very fashion-forward ibis, right on a white halter-neck. Because apparently that's where we are now, and honestly, we're here for it.
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Start Your News DetoxVon Bonin herself, clearly not one to shy away from a good collaboration, told ARTnews that McCollough and Hernandez navigated her "impostress" skills in a "cool way." She was also, and this is where it gets truly impressive, "completely blown away" by the craftsmanship at the Spanish fashion house. We're talking about Mr. Guzmán, a Loewe veteran of 51 years who now teaches at their factory school, Escuela Loewe. Imagine having that on your resume.
It’s not Loewe’s first rodeo in the art world. The brand, under LVMH, has a history of playing well with others, especially artists. Jonathan Anderson, who helmed the creative ship before McCollough and Hernandez, brought in everyone from Italian artist Lara Favaretto to sculptor Lynda Benglis (who unveiled six enormous bronze sculptures at a show). They even featured a Mozart portrait on a T-shirt. Because why not?
Now, with McCollough and Hernandez at the helm since April 2025, it seems the tradition of turning high art into high fashion is not just continuing, but thriving. Which, if you think about it, is both impressive and slightly terrifying for your credit card.
