The World Cup isn't just about goals and glory anymore. Apparently, it's also a prime opportunity for football players to accidentally become social media sensations. Because, in 2024, if it didn't happen on Instagram, did it even happen?
While the usual suspects — Ronaldo, Messi, Neymar — predictably added millions to their already astronomical follower counts, this tournament saw a fresh batch of players go from pitch-perfect to internet famous. Sometimes for their incredible saves, sometimes for a stuffed raccoon, and sometimes for just existing.
The Unofficial MVPs of Your Feed
Erling Haaland (Norway)
Erling Haaland, the 25-year-old Norwegian striker, is the internet's favorite football-playing meme. He's known for posts that feel less like PR-managed corporate content and more like, well, an actual human being using social media. We're talking Snapchat stories, immediate post-win Instagrams, and the critical detail: a stuffed raccoon as a travel companion.
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Start Your News DetoxLet that satisfying number sink in: Haaland gained 29 million Instagram followers in the last 30 days of the tournament. His total? Over 70 million. The raccoon probably helped.
Vozinha (Cape Verde)
Goalkeeper Vozinha from Cape Verde has one of those stories that makes you think, "Wait, that's what happened?" His gravity-defying saves kept his island nation competitive against football giants. The man's mother even got a US visa just to see him play.
After Cape Verde's surprising 0-0 draw against Spain (thanks to Vozinha's brick-wall performance), his Instagram following exploded from 500,000 to nearly five million in hours. He now boasts 29.3 million followers, and his posts still rake in millions of likes. The 40-year-old dryly observed that most people couldn't find Cape Verde on a map before the World Cup. He's probably right, and he probably changed that.
Jude Bellingham (England)
England's Jude Bellingham is a triple threat: talent, charm, and a face that launched a thousand fan accounts. He currently commands an Instagram army of 50 million. Despite England's early exit, fans serenaded him with "Hey Jude" (because of course they did).
He pulled in nearly nine million new followers in the last month of the tournament, a surge that started back in October when he spoke candidly about his mental health. Because apparently, being a superhuman athlete doesn't mean you're immune to being, you know, human.
Lamine Yamal (Spain)
Nineteen-year-old Spanish phenom Lamine Yamal is the definition of a rising star. Since Spain's UEFA 2024 win, his cool, calm demeanor has translated directly to his online presence. His Instagram is a curated mix of post-match triumphs, brand deals, trophies, and adorable shots with his younger brother, Keyne, who has become a stadium celebrity in his own right.
With 49.6 million followers, Yamal's numbers are only going to climb, especially after Spain's final against Messi's Argentina. The internet, ever vigilant, has already unearthed a viral photo of a tiny Yamal with Messi during a 2007 UNICEF shoot. The circle of life, folks.
Tim Payne (New Zealand)
And then there's Tim Payne, the New Zealand defender who became an accidental legend before the World Cup even kicked off. An Argentinian influencer, Valen Scarsini, decided Payne was the tournament's least-known player and launched a campaign to boost his Instagram.
Payne's follower count skyrocketed from under 5,000 to about 5.8 million. Just like that. The 32-year-old, bewildered but grateful, posted a thank-you video and later met Scarsini. Because sometimes, all it takes to become a viral sensation is for a friendly stranger on the internet to deem you the least famous. Which, if you think about it, is both impressive and slightly terrifying.











