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TikTok creators are making quitting vaping go viral

TikTok's biggest stars are hijacking the "Get Ready With Me" trend to fight vaping among teens—partnering with Truth Initiative to make quitting cool.

Sophia Brennan
Sophia Brennan
·1 min read·United States·58 views

Originally reported by Good Good Good ↗ · Rewritten for clarity and brevity by Brightcast

Influencers have a new internet challenge for Gen Z: 'Quit vaping'Health

Why it matters: Millions of Gen Z viewers now see quitting vaping as achievable and cool, giving young people trusted peer support and free tools to break nicotine addiction.

Influencers Encourage Gen Z to Quit Vaping

A new trend is sweeping TikTok and Instagram, but it's not about fashion or makeup. Influencers are now challenging their followers, especially Gen Z, to quit vaping. This movement is part of a campaign by Truth Initiative, a public health nonprofit focused on ending nicotine addiction.

One popular video features teenager Tyler Kidd, known as @itstylerkidd. In her "Get Ready With Me" video, she announced her decision to quit vaping for good. She highlighted the EX Program, a free tool from Truth Initiative that offers personalized text support to help people quit nicotine. Kidd mentioned that the program can increase the chances of quitting by up to 40%. Her video has gained over 119 million views.

A person holds out a vape, which is emitting a cloud of vapor.

How Influencers Are Making a Difference

Truth Initiative reports that almost 60% of young adults aged 18-24 who vape want to quit. Also, 76% have already tried to quit in the past year. To support more teens in quitting, Truth Initiative partnered with young influencers who have millions of followers.

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Each creator brought their own style to the campaign. Quenlin Blackwell (@quenblackwell) used comedy to share her quitting journey. Gabi Hartman (@umgabi) created an "unboxing video" for the EX Program's Quit Starter Kit. Jesse Sulli (@jessesulli) posted daily check-ins, celebrating over 500 days free from smoking and vaping. Sulli noted that the program helps bring positivity and change to people's lives.

Brightcast Impact Score (BIS)

This article celebrates a creative public health campaign where influencers use their massive platforms (119M+ views) to promote nicotine cessation through the EX Program, which increases quit odds by 40%. The approach is novel in leveraging TikTok trends for health messaging, highly scalable given the influencer reach, and grounded in evidence-based tools. Verification is solid with Truth Initiative (credible nonprofit) and specific metrics, though the article lacks independent third-party validation of campaign outcomes.

Hope28/40

Emotional uplift and inspirational potential

Reach24/30

Audience impact and shareability

Verification20/30

Source credibility and content accuracy

Significant
72/100

Major proven impact

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Sources: Good Good Good

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