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Divorce Got Her Down? This Influencer Just Donated All Merch Profits to Other Women.

Nurse, influencer, and best-selling author Jen Hamilton revealed her separation to 10 million followers in June 2026. Now, she's using her own challenges to help others.

Amara Diallo
Amara Diallo
·2 min read·12 views

Originally reported by Good Good Good · Rewritten for clarity and brevity by Brightcast

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Jen Hamilton, the labor and delivery nurse who became an influencer and author, recently dropped some news for her nearly 10 million followers: she's getting a divorce. And while the media might be trying to spin it into something salacious, Hamilton's response was classic: she joked about wanting a better headline, like, "Jen Hamilton's ass won't quit — and neither will she?" Which, frankly, is a headline we can all get behind.

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Now, instead of just weathering the storm, Hamilton is doing what she does best: turning a personal challenge into a massive act of solidarity. Because apparently, that's just how she rolls.

Nipples in the Wind, Profits to Women

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On July 22, Hamilton launched a new merchandise line called "The Sisterhood of Solidarity." Her reasoning? She knows she's lucky to have the resources to navigate a difficult separation. Many women don't. So, she's donating 100% of the profits from this collection to charities dedicated to helping women rebuild their lives. Let that satisfying number sink in.

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Her online store isn't just selling t-shirts; it's also a hub for resources, linking directly to the National Network to End Domestic Violence, the Proactive Protective Mom Network, and a directory of domestic violence shelters. Because awareness is great, but actionable help is better.

The new collection features some of Hamilton's most iconic, and frankly, hilarious, phrases. There's "GYAU" (Get Your Ass Up) for that much-needed dose of empowerment. And, of course, the legendary "Nipples in the wind, courage in my heart" — a phrase born from her appearance on The Kelly Clarkson Show, where she advised expecting mothers to pack light and show up to the hospital, well, with nipples in the wind. Which, if you think about it, is both impressive and slightly terrifying.

Other designs include a phoenix rising from the ashes (because, metaphors), "Nobody loves better than me," and the wonderfully wry "Whole package, wrong porch." Every single item on her website, even older collections, will be funneling profits to women in need until the end of August. So, if you've been eyeing that "GYAU" mug, now's the time.

This isn't Hamilton's first rodeo when it comes to charitable merch. She's previously raised $125,000 for various nonprofits and another $78,000 to feed people during a government shutdown. She's even offering to provide receipts for all donations, ensuring the funds go exactly where they're intended, and she's pledged a significant personal donation to boot.

In the comments, people are sharing their own stories of resilience and even suggesting "divorce registries" (which, honestly, is an idea whose time has come). Hamilton's mission is clear: "I want to help everybody. And this is the best way I know how to help as many people as possible." And sometimes, the best way to help is to put your nipples in the wind and get your ass up.

Brightcast Impact Score (BIS)

This article highlights Jen Hamilton's positive action of donating 100% of her merchandise proceeds to women in need, leveraging her large social media platform. The initiative is emotionally inspiring and has the potential to significantly help many women facing similar challenges by providing resources they might lack. While the exact amount raised and number of beneficiaries are not yet specified, the commitment is clear and the impact is likely to be substantial and ongoing.

Hope26/40

Emotional uplift and inspirational potential

Reach20/30

Audience impact and shareability

Verification15/30

Source credibility and content accuracy

Hopeful
61/100

Solid documented progress

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Sources: Good Good Good

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